How Pehr enables their marketing team to quickly find and download images anywhere, anytime
Pehr is a female-founded, female-led company out of Toronto, Canada. They create products for newborns and toddlers that are both beautiful and practical, with a focus on quality and design. They also attach particular importance to ethics, both from an environmental and a social perspective - and that is something that resonates strongly with us at PhotoDeck.
Pehr has an in-house team of marketers and designers that make extensive use of visual assets in digital or print channels, from brochures to social media. The media collection keeps growing, with new product and lifestyle shoots continuously commissioned from hired photographers. The team needed an effective way to manage their visual asset library.
Before using PhotoDeck, Pehr relied on an internal drive on their internal company network to let everybody access the files they needed.
Before PhotoDeck, everybody had to be logged in to our company VPN to access files remotely, and there was no way to effectively search or even preview images.Emily Blyan, Marketing Manager
The team at Pehr tested various options before settling on PhotoDeck. The value offered for the price made PhotoDeck’s media library software a winning choice. Pehr has grown since then and they have also looked at full-fledged DAM platforms with a broader feature set. PhotoDeck is still the digital image library solution that makes most practical sense so far.
“PhotoDeck makes it much easier as many of us are working remotely or from our phones”, says Emily. “It’s very easy to search terms, preview files and download right away. What the team really like about PhotoDeck is the thumbnails that you can see when you’re browsing the image library.”
PhotoDeck makes it much easier as many of us are working remotely or from our phones
Center to the workflow is the tagging of the images. Early on Pehr developed a taxonomy and all select files are keyworded. Team members have access to the back-end media library where they can quickly and easily search for terms and download the images they need, or manage the front-end portal to distribute assets to external partners and stakeholders.
Pehr’s commitment to quality, attention to detail and sustainable manufacturing practices will keep manifesting through its products and its brand story, told with powerful visuals. PhotoDeck is delighted to support Pehr’s marketing team with its visual brand storytelling.
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