TIP // Automatically Sharing to Social Media

For many businesses, social media is an essential marketing tool. For some, it’s considered a necessary evil. In either case, your PhotoDeck website makes it easy to automatically share new content to Facebook, Twitter, and LinkedIn.

socialnetworks

You’ll first need to connect your social media accounts to PhotoDeck. To do this, go to Dashboard / Me / Social Networks. Click on Connect a new social media account and follow the prompts on the page. Once you’ve done this, you’re ready to set up automatic sharing. Simply add the message you want to share with your followers, choose a time of day, and you’re done! The system will check for new images every 24 hours, and update your social networks if there is new content.

Connecting your social media accounts has an added benefit: it makes it really easy to share images or galleries directly from your My Images & Videos panel. In your gallery, go to MORE / Share gallery link and select the pages you want to share to. Additionally, you can select a single image and share it via the dedicated share button in the right-hand-side panel.

Whether you’re a social butterfly or just want to take the work out of social media marketing, connecting your social accounts makes it easy to “set it and forget it”.


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TIP // Capturing Visitor Information

As you build your website or business, it’s important to know who your customers are. The more information you can capture about your visitors, the better you can target your content to your audience. Here are a few things you can do to make sure you’re not left in the dark.

Visitor Statistics

The first and easiest step is to use the Statistics page, available directly from your dashboard. This will allow you to see an overview of visitors, searches, and price lookups of your product. You can use this information to get a better understanding of what your visitors are interested in.

statistics

Another thing you can do is to integrate your website with a dedicated analytics service such as Google Analytics, StatCounter, or Facebook. You can connect your analytics accounts to your PhotoDeck website easily via My Website / Setup / Analytics & site verification. Some of these services also track device an browser information, as well as where on a particular page visitors were active.

Capturing Email Addresses

Beyond analytics and statistics, one thing you may really want is a visitor’s email address. In order to get signups on your website, you’ll need to create some incentives.

For example, you could set up a gallery with free high-resolution downloads. In your gallery’s authorizations panel, enable free 1-click downloads, and choose the method “via cart.” This will let visitors get the image for free, but they will need to go through the checkout process and leave their information with you.

viacart

Another incentive could be a valuable newsletter with interesting content or offers for subscribers. There are many powerful third-party services available, but your Pro/Studio membership already comes with an easy-to-use mailing facility.

Using a combination of website analytics tools and email capture methods, you should be able to get a good understanding of who your visitors are and what they’re doing on your website.


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TIP // Moving a Gallery

Sometimes you want to change or clean up your gallery structure. Other times, you may have just created a gallery, uploaded images to it, only to realize that you accidentally created it in the wrong place. Rather than delete everything and start over, you can simply move a gallery to the desired location.

First, navigate to the gallery you want to move. Then, open the Name and main settings panel via the MORE menu. Alternatively, you can click on the small pencil icon next to the name of the gallery. From this screen, you can re-assign your gallery to a different part of your website using the This gallery goes under dialog.

movegallery

If you need to move many galleries at once, another great way to do this is by using the PhotoDeck Lightroom plugin. Once you’ve set it up and imported your gallery structure, you can simply drag and drop galleries to where you want them. Your PhotoDeck admin panel will update accordingly and make the changes.

Moving a gallery also changes its URL, so be careful about moving it since both SEO and inbound links may be affected.


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TIP // Your Own Newsletter

A newsletter is an often underutilized tool, ideal for promoting sales, studio events, or new offerings. What you may not know is that your Pro/Studio PhotoDeck membership already comes with an easy-to-use mailing facility that allows you to send out newsletters to your existing client list within minutes.

Newsletter

To create a new mailing, simply navigate to My Business / Mailings, then click on Create a new mailing. Once you’ve selected which clients you want to reach, simply insert a title and use the visual editor to format your message.

While you’re preparing to send out your first newsletter, it be a good opportunity to clean up your client list and create some groups.

Choosing a good title is essential, as it can mean the difference between your message being opened or going straight to the trash folder. Try to keep it short and catchy, but be aware of your messaging: a “clickbait” title may not resonate well with your professional clients.

We recommend that you first send yourself a test message to see what your mailing will look like to your clients. Feel free to insert images and links, but keep in mind that emails are often met with a short attention span. Depending on your goals, a simple message with a clear call to action will be most effective.


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TIP // Gallery Display Style Basics

Gallery display styles are an important and powerful tool to control the way your galleries, thumbnails, and images are displayed to your visitors. It is what allows you to match a gallery’s presentation with your own style, but also with the purpose of that gallery (a client gallery isn’t necessarily best presented in the same way as a portfolio gallery).

They are assigned upon gallery creation, but can be re-assigned later on. The 4 default gallery styles are a great place to start when setting up your website. And if you want more control, gallery styles offer a great deal of customizability.

Gallery display styles

You can access your gallery styles via My Website / Gallery Styles. The top menu of every gallery in your administration panel also has an indicator of which gallery style is currently in use. You can click on it to switch and customize your gallery styles.

Customize the gallery styles to change the size and style of thumbnails, pagination settings, how metadata is displayed, and much more. This is also the place to customize the placement of the recently introduced share button. For more detailed information about gallery styles, please have a look at the documentation.

Gallery styles are applied to all galleries using that particular style, so if you only want the changes to apply to one particular gallery, you should create a new style using the “duplicate” button.


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TIP // Setting gallery covers

Gallery cover images are a great opportunity to give your visitors a preview of what to expect before entering a gallery. A great gallery cover can mean the difference between a visitor exploring more of your website or leaving. Your PhotoDeck site offers a great deal of flexibility for gallery covers that you may not know about.

In the My images & videos tab, navigate to a gallery and select the image you want to use as the cover. Then, in the right-hand-side panel, click on Set as cover image. Confirming the dialog will set the image as the cover, which is denoted with a small icon on the thumbnail.

Gallery cover image

However, the cover image doesn’t need to be in the same gallery. You can select any image on your website to be the cover for any gallery. In the aforementioned popup dialog, you’ll see that you can enter any gallery name in the field. You can even set the image to be the cover for multiple galleries.

If you want to use unique cover images but not make visible in any public gallery, you can simply create a new gallery containing all your cover images and set it to “hidden” in the authorizations panel.

Setting a nice gallery cover is often overlooked, so take a look at your galleries and make sure they’re set to your liking. A simple tweak such as this can lead to more clicks within your PhotoDeck website and entice your visitors to explore more.


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TIP // Finding unpublished files

If you’ve been using your website for a while, chances are you’ve not only been creating galleries, but also removing some. When deleting a gallery, you’re presented with two options: Delete all files in the gallery, or keep them. In this post we’ll show how to find those unpublished files if you chose to keep them.

Under the My images & videos tab, click on All my files in the top left corner of the page. Then, open the search panel and set the Published drop-down to No. The search will then return all unpublished images, videos, and documents on your website.

Find unpublished files

From this view, you can re-publish them to other galleries, or use the multi-selection to delete them all permanently. You can use the search tools to further narrow down your results. For example, find all unpublished files with a rating of 2 stars or less.

Like any search, it can also be saved as a Smart Collection, a time-saver if you access it often. And in fact, every PhotoDeck account is created with an “Not published” Smart Collection already!

Whether you’re just looking to clean up your archive or free some storage, finding unpublished files is a good place to start.


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TIP // Managing your site from a mobile device

The PhotoDeck administration space is a desktop-class file management utility and backend, but that doesn’t mean it’s limited to desktops and laptops. Your administration space retains full compatibility with mobile devices, letting you create and manage your site just like you would on a regular computer.

PhotoDeck on iPad

We sometimes get the question: Can I create and maintain a PhotoDeck website using only an iPad? The answer is yes, with some minor limitations. Due to the nature of web apps, drag-and-drop is not supported, but rearranging thumbnails is still possible using the built-in sorting tools.

Uploading from an iPad

Uploading multiple files requires the Adobe Flash plugin, though individual files can be uploaded using the web uploader. You may also use one of the many available FTP upload apps to put multiple files onto your PhotoDeck account while on the go. So whenever you need to make a change to your site or add a file, you can do so even when you’re on the go.


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TIP // Get more visitor stats with analytics integration

Your PhotoDeck website comes with great analytics and timelines to keep track of activity on your site. If you’re hungry for even more data, you can also easily integrate with Google Analytics and StatCounter. Both are free tools that provide extremely powerful insights including visitor acquisition, in-page analytics, demographics, and much more.

Google Analytics

To integrate with these services, go to My Website / General Settings / General Options / Analytics. Enter the provided analytics code for Google Analytics or StatCounter, save the page, and you’re done! In addition, you can also set up Facebook insights.

It is normal to see significantly less visits reported via Google Analytics or StatCounter. Google Analytics uses Javascript for tracking, so visitors need to have Javascript enabled for their visits to be recorded. In addition, it is easy for visitors to forbid Google Analytics tracking.


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